The second important apex in Thorson and Moore's strategic planning triangle entails:
A)identification and specification of the target segment.
B)identification of the various persuasion tools that may be deployed as part of a campaign.
C)specification of the brand's value proposition.
D)specification of niche markets within a large segment

Question

Quizplus · Accepted Answer

The second important apex in Thorson and Moore's strategic planning triangle is the specification of the brand's value proposition. This involves defining the unique benefits and features of the brand that sets it apart from competitors and creates value for the target segment.

The Second Important Apex in Thorson and Moore's Strategic Planning