
Of the five activities that make a firm customer-centric, cooperation involves
A) helping employees at a firm develop the right skills needed to better serve customers.
B) creating structural mechanisms at the firm that allow workers to organize their activities to focus more exclusively on creating value for customers.
C) developing relationships with parties outside the firm to increase the value of the firm's offerings.
D) shaping an organization's culture and aligning incentives to encourage employees across silos in the organization to come together in the spirit of serving customers.
Correct Answer:
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