Gary, a manager at ABC Company, is evaluating the firm's internal strengths and weaknesses as well as the opportunities and threats that are evident in the firm's external environment. Gary is using
A) Porter's 5-Forces Model.
B) SWOT analysis.
C) SWAT analysis.
D) value chain analysis.

Question

Gary, a manager at ABC Company, is evaluating the firm's internal strengths and weaknesses as well as the opportunities and threats that are evident in the firm's external environment. Gary is using
A) Porter's 5-Forces Model.
B) SWOT analysis.
C) SWAT analysis.
D) value chain analysis.

Quizplus · Accepted Answer

SWOT analysis is a strategic tool used to evaluate a company's strengths and weaknesses, as well as the opportunities and threats in its external environment. Porter's 5-Forces Model is used to analyze the competitive environment of an industry, value chain analysis examines a firm's internal value-adding activities, and SWAT analysis is not a recognized business analysis tool.

Gary, a Manager at ABC Company, Is Evaluating the Firm's