The ________ stage of the new-product development process includes an examination of the technical feasibility for the product,such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers)could be used to improve the gripping power of batting or work gloves.
A)development
B)Stage-Gate
C)idea generation
D)business analysis
E)screening and evaluation

Question

Quizplus · Accepted Answer

The third stage of the new-product development process is screening and evaluation,which involves internal and external evaluations of the new-product ideas to eliminate those that warrant no further effort.It includes an examination by employees of the technical feasibility of a proposed new-product idea to determine whether it meets the objectives defined in the new-product development stage.For example,3M scientists were able to use the firm's micro-replication technology to improve the gripping power of both batting and work gloves.

The ________ Stage of the New-Product Development Process Includes an Examination