Marketing Dashboard Map

-In the Marketing Dashboard Map above,the annual growth rate in each state is shown,with green (which looks gray on gray scale)meaning good and red (which looks black on gray scale)meaning very poor.If you were a marketing manager faced with this dashboard,which of the following would be the best action?
A)Focus on the shortfalls in Idaho and Utah.
B)Revise the relevant goals for both the East and West Coast.
C)Conduct additional market research in the southern United States.
D)Examine your distribution system in the northeastern United States.
E)Change the marketing metric being used to evaluate the states individually.

Question

Marketing Dashboard Map
 
-In the Marketing Dashboard Map above,the annual growth rate in each state is shown,with green (which looks gray on gray scale)meaning good and red (which looks black on gray scale)meaning very poor.If you were a marketing manager faced with this dashboard,which of the following would be the best action?
A)Focus on the shortfalls in Idaho and Utah. 
B)Revise the relevant goals for both the East and West Coast. 
C)Conduct additional market research in the southern United States. 
D)Examine your distribution system in the northeastern United States. 
E)Change the marketing metric being used to evaluate the states individually.

Quizplus · Accepted Answer

You'll need to start by trying to identify and correct the problems in the largest volume states that are underperforming-in this case in the northeastern United States.You'll want to do marketing research to see if the problem starts with (1)an external factor involving consumer tastes or (2)an internal factor such as a breakdown in your distribution system.See Applying Marketing Metrics.

Marketing Dashboard Map -In the Marketing Dashboard Map Above,the Annual Growth Rate in Above,the