There are seven stages of the new-product development process. Stage 3 follows idea generation; it is the ________ stage.
A) tactic generation
B) screening and evaluation
C) screening and analysis
D) new-product strategy development
E) product assessment

Question

Quizplus · Accepted Answer

The third stage in the new-product development process is "screening and evaluation," where ideas generated are assessed to determine their feasibility and potential for success.

There Are Seven Stages of the New-Product Development Process