It is logical that ________ should return something better than a 1-to-1 relationship between expected revenue and the amount to be invested in a marketing program.
A) ROMI
B) KPI
C) a purchase funnel
D) a copy test
E) an advertising report card

Question

Quizplus · Accepted Answer

Return on Marketing Investment (ROMI) is a metric that calculates the revenue generated by a marketing program in relation to the cost of that program. It takes into account factors such as customer lifetime value and the time it takes for a customer to convert, resulting in a more accurate measure of the effectiveness of a marketing program beyond just a 1-to-1 relationship between expected revenue and investment. KPIs, a purchase funnel, copy tests, and advertising report cards can all be valuable tools for assessing different aspects of a marketing program, but they do not necessarily address the issue of ROI in as comprehensive a manner as ROMI does.

It Is Logical That ________ Should Return Something Better Than