Different marketing activities are appropriate for different marketing objectives and different stages of the purchase funnel. Which of the following activities would be most appropriate at the loyalty stage of the purchase funnel?
A) reward programs
B) mail-in rebates
C) direct mail offers
D) banner advertisements
E) search engine advertisements

Question

Quizplus · Accepted Answer

Reward programs are the most appropriate activity at the loyalty stage of the purchase funnel because they are designed to incentivize and retain existing customers. At this stage, customers have already made a purchase and have a relationship with the brand. A reward program can strengthen this relationship by offering incentives for continued loyalty and repeat purchases. Mail-in rebates, direct mail offers, banner advertisements, and search engine advertisements are more appropriate for earlier stages of the purchase funnel when the objective is to create awareness, generate interest, and drive consideration.

Different Marketing Activities Are Appropriate for Different Marketing Objectives and Different