________ measures how inexpensively a media vehicle is able to communicate with a particular customer segment.
A) Media reach
B) Media impact
C) Media engagement
D) Media efficiency
E) Impression

Question

Quizplus · Accepted Answer

Media efficiency measures how effectively a media vehicle can reach a particular customer segment with the least amount of cost. It helps businesses in determining the best cost-efficient media options for their target audience.

________ Measures How Inexpensively a Media Vehicle Is Able to Communicate