A company with limited financial resources would be LEAST likely to use which of the following elements of the communications mix?
A) personal selling
B) sales promotions
C) local newspaper advertising
D) national television advertising
E) public relations

Question

Quizplus · Accepted Answer

National television advertising is typically the most expensive element of the communications mix, making it the least likely choice for a company with limited financial resources. Personal selling, sales promotions, local newspaper advertising, and public relations tend to be more cost-effective options.

A Company with Limited Financial Resources Would Be LEAST Likely