Of the components of the marketing mix, pricing is the most heavily regulated by federal law.

Question

Quizplus · Accepted Answer

Pricing is heavily regulated by federal law to ensure fair competition and protect consumers from price gouging and deceptive pricing practices. Laws such as the Sherman Antitrust Act, the Robinson-Patman Act, and the Federal Trade Commission Act all have provisions that specifically address pricing practices in business.

Of the Components of the Marketing Mix, Pricing Is the Most