A powerful brand is more price elastic than a weak brand in the same product category.

Name: A powerful brand is more price elastic than a weak brand in the same product category.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A powerful brand typically has more brand loyalty and perceived value, which makes its demand less sensitive to price changes, hence it is more price inelastic compared to a weak brand in the same product category.

A Powerful Brand Is More Price Elastic Than a Weak