When all products in a category have similar core benefits, the appeal of one can be enhanced through differentiating it at the actual product level.

Question

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When all products in a category have similar core benefits, it becomes important to differentiate them at the product level to enhance their appeal. By adding unique features or attributes, companies can make their product stand out from competitors and attract consumers who are looking for something different or better. This strategy can help companies gain a competitive advantage and increase sales in crowded markets.

When All Products in a Category Have Similar Core Benefits