During which stage of new product development will management most likely estimate minimum and maximum sales to assess the range of risk in launching a new product?
A) concept development
B) marketing strategy
C) business analysis
D) product development
E) test marketing

Question

Quizplus · Accepted Answer

During the business analysis stage, management will gather and analyze market research data to estimate the potential demand for the new product, as well as estimate minimum and maximum sales to assess the range of risk in launching the product. This stage also involves analyzing the costs and profits associated with the production, marketing, and distribution of the new product.

During Which Stage of New Product Development Will Management Most