Mass marketers such as Target and Walmart often ignore market segment differences and target the whole market with one offer. What is this approach to targeting?
A) undifferentiated marketing
B) differentiated marketing
C) target marketing
D) concentrated marketing
E) niche marketing

Question

Quizplus · Accepted Answer

This approach to targeting is called undifferentiated marketing, which means ignoring market segment differences and targeting the whole market with one offer.

Mass Marketers Such as Target and Walmart Often Ignore Market