Which of the following statements about segmenting international markets is true?
A) Countries in close physical proximity to each other have similar cultural, economic, and political environments.
B) Consumers in one country's market have more in common with each other than they do with consumers in other countries.
C) Segments that span national boundaries can be more valuable to companies than segments that exist within a single country.
D) The basis for grouping customers across country borders should be immigration.
E) Global marketing strategies that identify consumer needs and wants within national boundaries are the most successful.

Question

Quizplus · Accepted Answer

Segments that span national boundaries can be more valuable to companies than segments that exist within a single country. This is because companies can achieve economies of scale and use global marketing strategies while still tailoring their products or services to meet the specific needs of different cultures and markets. The other options are either untrue or not the most accurate statement.

Which of the Following Statements About Segmenting International Markets Is