Which of the following is most important in defining the brand architecture that a company uses to guide brand development?
A) line extension strategy
B) brand strategy
C) brand positioning
D) brand protection
E) brand knowledge

Question

Quizplus · Accepted Answer

Brand strategy is the most important factor in defining the brand architecture, as it outlines the overall goals and objectives for the brand, including target audience, messaging, and differentiation from competitors. This strategy then informs decisions around brand positioning, line extensions, brand protection, and brand knowledge.

Which of the Following Is Most Important in Defining the Brand