Which of the following is a relationship, short of a merger, that is formed by two or more businesses to create market opportunities that would not have otherwise existed?
A) a line extension
B) bundling
C) a brand strategy
D) a brand alliance
E) a portfolio

Question

Quizplus · Accepted Answer

A brand alliance is a relationship, short of a merger, that is formed by two or more businesses to create market opportunities that would not have otherwise existed. It involves the partnership of two or more brands to create a combined offering that leverages the strengths of each brand.

Which of the Following Is a Relationship, Short of a Merger