The What Went Wrong? feature in Chapter 6 focuses on Joost, a company that launched in 2006 as a premier online video service that aggregated and streamed premium video online. Joost failed just three years after it launched. According to the feature, Joost's most critical mistake dealt with subtle aspects of its business model. In particular, its:
A) core strategy wasn't focused
B) pricing model was misguided
C) partnership network never came together
D) customer interface was poorly conceived
E) customer service strategy was poorly executed

Question

Quizplus · Accepted Answer

According to the feature, Joost's most critical mistake was that its core strategy wasn't focused. This means that Joost lacked a clear and specific direction in terms of its business model, which ultimately led to its failure.

The What Went Wrong? Feature in Chapter 6 Focuses on Joost