The Savvy Entrepreneurial Firm feature in Chapter 6 focuses on three business model innovators: Warby Parker, Shopkick, and SunRun. What is Shopkick's business model innovation?
A) rewarding shoppers by the number of times they visit a Web site
B) rewarding shoppers by simply walking into a retail store
C) rewarding shoppers by the amount of time they spend in a particular store
D) rewarding shoppers by the number of times they visit a particular store
E) rewarding shoppers by the number of times they "tweet" about a particular store on Twitter

Question

Quizplus · Accepted Answer

Shopkick's business model innovation is to reward shoppers for simply walking into a retail store, without requiring them to make a purchase. This is achieved through a mobile app that uses location-based technology to track when a user enters a store and then provides them with points that can be redeemed for gift cards or other rewards. This incentivizes consumers to visit physical stores rather than just shopping online, and also allows retailers to track foot traffic and engage with customers in real-time.

The Savvy Entrepreneurial Firm Feature in Chapter 6 Focuses on Three