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Business
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Entrepreneurship Successfully Launching
Quiz 5: Industry and Competitor Analysis
Path 4
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Question 1
Multiple Choice
According to the textbook, which of the following statements is accurate regarding the importance of industry versus firm-specific factors as it pertains to firm profitability?
Question 2
Multiple Choice
Element Bars, the company profiled in the opening feature for Chapter 5, has a unique position in its industry. It has positioned itself as:
Question 3
Multiple Choice
In general, industries are more attractive when:
Question 4
Multiple Choice
Industries that sell products to seniors, such as the eyeglass industry and the hearing aid industry, are benefiting from the aging of the population, which is an important:
Question 5
Multiple Choice
Each quarter, Cindy Anderson, who owns a chain of card and gift shops, does a detailed analysis of her firm's competitors. This analysis is called:
Question 6
Multiple Choice
Once a firm decides to enter an industry and chooses a market in which to compete, it must gain an understanding of its competitive environment. This challenge can be undertaken by completing a(n) :
Question 7
Multiple Choice
The price of prescription medicine is high, partly because when someone is sick there is no real alternative to buying medicine if they want to get better. Which of Porter's five forces explains how this aspect of the prescription medicine industry helps keep profitability high?
Question 8
Multiple Choice
Some industries, like the athletic shoe industry, are dominated by a small number of firms with strong brands. These industries are difficult to break into without spending heavily on advertising. The barrier to entry that the firms in these types of industries have erected is referred to as:
Question 9
Multiple Choice
Which of Porter's five forces is most directly influenced by the following factors: number and balance of competitors, degree of difference between products, growth rate of an industry, and level of fixed costs?
Question 10
Multiple Choice
Jeremy Banks recently started a new firm in the financial services industry. Prior to starting his firm, he spent considerable time doing research on the potential of the industry. The research that Jeremy was doing is called: