Which communication strategy do top executives often use when introducing new strategies, merger plans, and reorganizations?
A) Spray and pray
B) Identify and reply
C) Underscore and explore
D) Tell and sell
E) Withhold and uphold

Question

Quizplus · Accepted Answer

Top executives often use the "Tell and sell" communication strategy when introducing new strategies, merger plans, and reorganizations. This strategy involves the executive clearly stating the details and benefits of the initiative and then selling its importance and value to the organization. It is useful in ensuring that all stakeholders understand the initiative and are aligned with it.

Which Communication Strategy Do Top Executives Often Use When Introducing