Co-branding involves combining two or more well-known existing brands are combined into a joint product and/or marketing them together in some fashion.

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Co-branding is a marketing strategy that involves combining two or more well-known brands into a joint product or marketing campaign. The aim is to leverage the strengths and reputation of each brand to create a more appealing and marketable product or service. Examples of successful co-branding include Nike and Apple's collaboration on the Nike+ iPod and Starbucks and Spotify's partnership to create custom playlists for customers.

Co-Branding Involves Combining Two or More Well-Known Existing Brands Are