The main advantage of co-branding is that a product may be convincingly positioned by virtue of the ________ involved.
A) branding synergy
B) increased advertising dollars
C) multiple brands
D) bundled package
E) pure bundling

Question

Quizplus · Accepted Answer

Co-branding involves multiple brands, which can enhance the product's market position by leveraging the strengths and reputations of each brand involved.

The Main Advantage of Co-Branding Is That a Product May