The five product levels add more customer value, and together they constitute a(n) ________.
A) core benefit
B) basic product
C) augmented product
D) customer-value hierarchy
E) expected product

Question

Quizplus · Accepted Answer

The five product levels (core benefit, basic product, expected product, augmented product, and potential product) are parts of the customer-value hierarchy, which is a model that represents the different levels of customer value that a product can offer. Therefore, the correct answer is D.

The Five Product Levels Add More Customer Value, and Together