Services high in ________ qualities are those services that have characteristics that the buyer normally finds hard to evaluate even after consumption.
A) trial
B) search
C) experience
D) privacy
E) credence

Question

Quizplus · Accepted Answer

Services high in credence qualities are those services where the consumer has difficulty in evaluating the quality of the service even after consuming it. These services are mostly dependent on the skills, knowledge, and honesty of the service provider. Examples of such services include healthcare services, legal services, and financial services. In contrast, services with search qualities can be easily evaluated before purchase, and services with experience qualities can be evaluated during or after consumption.

Services High in ________ Qualities Are Those Services That Have