A brand that is action-oriented and causes consumers to engage in physical actions appeals to the ________ dimension of brand experience.
A) sensory
B) affective
C) behavioral
D) intellectual
E) social

Question

Quizplus · Accepted Answer

The behavioral dimension of brand experience is concerned with the physical actions and behaviors that consumers engage in while interacting with a brand. A brand that encourages physical activities aligns with this dimension and leads to a more engaging and memorable brand experience.

A Brand That Is Action-Oriented and Causes Consumers to Engage