When banks try to make their positioning strategies tangible through the ________ dimension, they make sure the exterior and interior have clean lines, the layout of the desks and the traffic flow are planned carefully, and waiting lines are not overly long.
A) people
B) symbols
C) equipment
D) place
E) communication material

Question

Quizplus · Accepted Answer

The positioning strategy dimension referred to in the question is the physical evidence dimension, which relates to the tangible aspects of a service. The description in the question about clean lines, layout, and waiting lines relates to physical evidence, and specifically to the design of the physical place where the service is delivered. Therefore, the correct answer is D, which refers to the place dimension.

When Banks Try to Make Their Positioning Strategies Tangible Through