Question 1

The ability of business-grade IM systems to quickly see which people are at their desks and available to IM is referred to as ________.

Accepted Answer

D)Business-grade IM systems offer a range of capabilities, including presence awareness-the ability to quickly see which people are at their desks and available to IM.

Question 2

When writing an email message,you should use ________.

Accepted Answer

A)When sending email messages, activate a signature file, which automatically pastes your contact information into every message you create. A signature saves you the trouble of retyping vital information and ensures that recipients know how to reach you through other means.

Question 3

Which of the following is a risk of using IM for business communication?

Accepted Answer

C)The potential drawbacks of IM include security problems like computer viruses, network infiltration, and the possibility that sensitive messages might be intercepted by outsiders; the need for user authentication; the challenge of logging messages for later review and archiving; incompatibility between competing IM systems; and unsolicited commercial messages, similar to email spam.

Question 4

Which of the following is a benefit of using IM?

Accepted Answer

E)The benefits of IM include its capability for rapid response to urgent messages, lower cost than phone calls and email, ability to mimic conversation more closely than email, and availability on a wide range of devices. In addition, because it more closely resembles one-on-one conversation, IM doesn't get misused as a one-to-many broadcast method as often as email does.

Question 5

Which of the following is a risk of using IM for business communication?

Accepted Answer

A)The potential drawbacks of IM include security problems like computer viruses, network infiltration, and the possibility that sensitive messages might be intercepted by outsiders; the need for user authentication; the challenge of logging messages for later review and archiving; incompatibility between competing IM systems; and unsolicited commercial messages, similar to email spam.

Question 6

In order to use IM more effectively and efficiently for business communication,you should ________.

Accepted Answer

C)IM is associated with several security concerns including the threat of viruses, network infiltration, and the possibility that sensitive messages might be intercepted by outsiders. Therefore, if you're not on a secure system, don't send confidential information using IM.

Question 7

Which of the following is a benefit of using IM?

Accepted Answer

E)The benefits of IM include its capability for rapid response to urgent messages, lower cost than phone calls and email, ability to mimic conversation more closely than email, and availability on a wide range of devices. In addition, because it more closely resembles one-on-one conversation, IM doesn't get misused as a one-to-many broadcast method as often as email does.

Question 8

Which of the following would be the best subject line for the above message?

Accepted Answer

E)The email subject line helps recipients decide which messages to read and when to read them. To capture your audience's attention, make your subject lines informative and compelling. Go beyond simply describing or classifying your message; use the opportunity to build interest with keywords, quotations, directions, or questions.

Question 9

________ marketing refers to the spread of promotional messages from one audience member to another.

Accepted Answer

E)Viral marketing refers to the transmission of messages in much the same way that biological viruses are transmitted from person to person.

Question 10

Which of the following is an element of an effective business blog?

Accepted Answer

D)Most business messages designed for large audiences are carefully scripted and written in a "corporate voice" that is impersonal and objective. In contrast, successful business blogs are written by individuals and exhibit their personal style. Audiences relate to this fresh approach and often build closer emotional bonds with the blogger's organization as a result.

Question 11

As Public Relations Officer of a large supermarket chain,you are looking to build rapport with your customers by publishing news about your company's policies,activities and the products and services available at its stores.You need to be able to update this content quickly to reflect changes in real-time.Which of the following media would help you do this with relatively little effort?

Accepted Answer

A)The ability to update content quickly and easily makes blogs a natural medium when communicators need to get messages out in a hurry; bloggers can also publish information to wide audiences with relatively little effort.

Question 12

Which of the following is a risk of using IM for business communication?

Accepted Answer

B)The potential drawbacks of IM include security problems like computer viruses, network infiltration, and the possibility that sensitive messages might be intercepted by outsiders; the need for user authentication; the challenge of logging messages for later review and archiving; incompatibility between competing IM systems; and unsolicited commercial messages, similar to email spam.

Question 13

Which of the following is the best tip for using IM more efficiently and effectively for business communication?

Accepted Answer

D)Be courteous in your use of IM; if you don't need an answer instantly, you can avoid interrupting someone by sending an email or other type of message instead.

Question 14

Which of the following is the best way to rephrase the opening line of the message keeping in mind the guidelines for effective email messages?

Accepted Answer

A)Choose the first few words of your email message carefully to grab your reader's attention. Think of the first sentence as an extension of your subject line. Many email programs display the first few words or lines of incoming messages, even before the recipient opens them.

Question 15

When writing an email message,you should avoid using ________.

Accepted Answer

B)Never type in all caps in your emails. All caps are interpreted as screaming.

Question 16

Which of the following is true about using IM and text messaging for brief business messages?

Accepted Answer

B)The benefits of IM include its capability for rapid response to urgent messages, lower cost than phone calls and email, ability to mimic conversation more closely than email, and availability on a wide range of devices. In addition, because it more closely resembles one-on-one conversation, IM doesn't get misused as a one-to-many broadcast method as often as email does.

Question 17

As IT manager of Source Corporation,you are frequently asked to recommend what medium of communication would be appropriate for a given purpose.In which of the following situations would you recommend the use of IM?

Accepted Answer

D)The use of IM is most appropriate in situations such as this where an immediate response is needed. IM should not be used for lengthy, complex messages (like budgets and plans)or for communicating messages of a confidential or personal nature.

Question 18

Which of the following is true about adapting the three-step writing process for successful blogging?

Accepted Answer

E)A business blog needs to have a business-related purpose that is important to your company and to your chosen audience. Moreover, the purpose needs to be something that can drive the blog's content for months or years, rather than focus on a single event or an issue of only temporary interest.

Question 19

Which of the following is the most valid criticism of this message?

Accepted Answer

B)Acronyms should be used sparingly in formal messages such as this one. Shorthand such as IMHO (in my humble opinion)and LOL (laughing out loud)can be useful in informal correspondence with colleagues, but avoid using them in more formal messages.

Question 20

Good business blogs and microblogs ________.

Accepted Answer

A)Blogging tools let you post new material as soon as you write it or film it. This feature not only allows you to respond quickly when needed-such as during a corporate crisis-but also lets your audiences know that active communication is taking place. Blogs that don't offer a continuous stream of new and interesting content are quickly ignored in today's online environment.

Quiz 6: Crafting Messages for Electronic Media

The ability of business-grade IM systems to quickly see which people are at their desks and available to IM is referred to as ________.

When writing an email message,you should use ________.

Which of the following is a risk of using IM for business communication?

Which of the following is a benefit of using IM?

Which of the following is a risk of using IM for business communication?

In order to use IM more effectively and efficiently for business communication,you should ________.

Which of the following is a benefit of using IM?

Which of the following would be the best subject line for the above message?

________ marketing refers to the spread of promotional messages from one audience member to another.

Which of the following is an element of an effective business blog?

Which of the following is a risk of using IM for business communication?

Which of the following is the best tip for using IM more efficiently and effectively for business communication?

Which of the following is the best way to rephrase the opening line of the message keeping in mind the guidelines for effective email messages?

When writing an email message,you should avoid using ________.

Which of the following is true about using IM and text messaging for brief business messages?

As IT manager of Source Corporation,you are frequently asked to recommend what medium of communication would be appropriate for a given purpose.In which of the following situations would you recommend the use of IM?

Which of the following is true about adapting the three-step writing process for successful blogging?

Which of the following is the most valid criticism of this message?

Good business blogs and microblogs ________.