A multinational company has a presence in several countries,and its employees come from different cultures and speak a variety of languages.The company needs to communicate information about a complex process to all its employees across the world.Which of the following classes of media should the company use for this purpose?
A)written media, so that the company has a record of the message it sends out
B)oral media, because a complex topic can best be explained through interpersonal communication
C)visual media, which require less language processing and can be standardized
D)electronic media, because these are the cheapest means of communication
E)multimedia, as it enables audience interaction

Question

Quizplus · Accepted Answer

C)Visuals are effective at describing complex ideas and processes because they can reduce the work required for an audience. In a multilingual business world, diagrams, symbols, and other images can lower communication barriers by requiring less language processing.

A Multinational Company Has a Presence in Several Countries,and Its