PR firm Psylent wanted to generate new techniques and ideas for promotions.The company decided to conduct a "Best promotional idea challenge" to source ideas from all its employees,located in branches across the country.It invited employees to share and discuss ideas on the company intranet.At the end of the campaign,Psylent Hill had generated many viable promotional strategies.This method of generating ideas is known as ________.
A)groupthink
B)online brainstorming
C)outsourcing
D)social networking
E)teleconferencing

Question

Quizplus · Accepted Answer

B)Using online brainstorming, a company can conduct "idea campaigns" to generate new ideas from people across the organization.

PR Firm Psylent Wanted to Generate New Techniques and Ideas