Which of the following scenarios reflects sampling bias?
A)Natasha surveys 50 people at two leading malls to study consumer behavior in Atlanta.
B)Robert has designed a 20 minute online survey on product preference for his marketing class.
C)Brian includes leading questions to help people taking his product satisfaction survey.
D)Marilyn formulates a short and easy-to-answer property survey for East Clapham Town.
E)Brandon develops a group administered survey for 200 students at the same school to check the frequency of visits on various websites.

Question

Quizplus · Accepted Answer

A)When selecting people to participate in a survey, the most critical task is getting a representative sample of the entire population in question.The online surveys you see on many websites potentially suffer from the same sampling bias: They capture only the opinions of people who visit the sites and who want to participate, which might not be a representative sample of the population. A good handbook on survey research will help you select the right people for your survey, including selecting enough people to have a statistically valid survey.

Which of the Following Scenarios Reflects Sampling Bias