A marketing analyst is checking the firm's customer database for patterns and trends among lapsed members of the company's loyalty program;they are engaging in ________.
A)data imaging
B)data mining
C)data evaluation
D)data segmentation
E)data warehousing

Question

Quizplus · Accepted Answer

The marketing analyst is using data mining techniques to uncover patterns and trends among lapsed members of the loyalty program. Data mining involves sifting through large amounts of data to identify useful information and insights.

A Marketing Analyst Is Checking the Firm's Customer Database for Patterns