Which of the following is the process of combining the vast reach of television with digital's better targeting,interaction,and engagement?
A)Overall promotion mix
B)Video convergence
C)Personal selling
D)Push marketing
E)Competitive-parity

Question

Quizplus · Accepted Answer

Video convergence refers to the process of combining the reach of television with the targeting, interaction, and engagement of digital media. This allows advertisers to create more personalized and engaging campaigns by leveraging the strengths of both traditional and digital media. The other options listed are not related to this process.

Which of the Following Is the Process of Combining the Vast