Which of the following is responsible for the shift in how companies and customers communicate with each other?
A)Marketing
B)Television
C)Personal selling
D)Digital technology
E)Advertising

Question

Quizplus · Accepted Answer

Digital technology has revolutionized communication between companies and customers by enabling instant and direct communication through various digital channels such as social media, email, chatbots, and mobile apps. This shift has transformed how companies interact with customers, leading to increased engagement, personalized experiences, and improved customer satisfaction. Therefore, digital technology is responsible for the significant shift in communication between companies and customers.

Which of the Following Is Responsible for the Shift in How