In the concept testing stage of new-product development,a product concept in ________ form is presented to groups of target consumers.
A)physical or symbolic
B)prototype
C)final
D)market-tested
E)commercial

Question

Quizplus · Accepted Answer

In the concept testing stage of new-product development, a product concept is often presented in a physical or symbolic form to groups of target consumers to gauge their reactions and gather feedback. This helps in refining the product concept before further development and investment.

In the Concept Testing Stage of New-Product Development,a Product Concept