Which of the following is most likely to be included in an executive's write up of a new-product idea to be presented to a new-product committee?
A)the proposed customer value proposition
B)the product image
C)the marketing strategy
D)the business analysis
E)the planned market rollout

Question

Quizplus · Accepted Answer

The proposed customer value proposition is most likely to be included in an executive's write-up of a new-product idea because it clearly outlines the unique value the product offers to customers, which is crucial for gaining initial buy-in from a new-product committee.

Which of the Following Is Most Likely to Be Included