An attractive idea must be developed into a ________.
A)product idea
B)product concept
C)product image
D)test market
E)product strategy

Name: An attractive idea must be developed into a ________. A)product idea B)product concept C)product image D)test market E)product strategy
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Question

Quizplus · Accepted Answer

An attractive idea must first be developed into a product concept, which is a detailed version of the idea stated in meaningful consumer terms. Once this is done, the other options listed can be considered and developed further.

An Attractive Idea Must Be Developed into a ________