Question 1

How have large retailers such as Coles and Woolworths changed the dynamics behind partnering with resellers?

Accepted Answer

The answer of How have large retailers such as Coles...

Question 2

Your marketing department is currently researching the size,density,location,age and occupations of your target market.Which environment is being researched?
A)demographic
B)psychographic
C)economic
D)geographic
E)cultural

Accepted Answer

The research on size, density, location, age and occupations all fall under the umbrella of demographic research. This type of research studies the characteristics of a population, including age, gender, income, education level, occupation, and more.

Question 3

The three largest generational segments in Australia and New Zealand are the baby boomers,Generation Xers and ________.
A)seniors
B)Millennials
C)teens
D)tweens
E)toddlers

Accepted Answer

Millennials (also known as Generation Y) make up a significant portion of the population in Australia and New Zealand, following closely behind the baby boomers and Generation Xers.

Question 4

According to the text,there has been a 6 per cent increase in the number of working women since the 1990's (from 52% in the 1990s to 58% today).This trend is an example of a(n)________ change.
A)cultural
B)social
C)attitudinal
D)demographic
E)economic

Accepted Answer

The increase in the number of working women reflects a demographic shift, meaning a change in the population's characteristics. Specifically, there has been a change in the proportion of women who are in the workforce. The other choices (A, B, C, and E) may also influence this trend, but they are not the primary reason for the change.

Question 5

Briefly outline the concept of a 'public' from a marketing perspective.Briefly describe the seven main types of publics faced by marketers and explain how marketing might communicate with these publics.

Accepted Answer

The answer of Briefly outline the concept of a 'public'...

Question 6

Which of the following descriptions most accurately characterises Gen Xers?
A)There are more Gen Xers than Millennials.
B)They are they first to grow up in the internet era
C)They tend to put career before family.
D)They are more interested in acquiring goods than having experiences.
E)They rarely research a product before purchasing it.

Accepted Answer

Gen Xers were the first generation to grow up with easy access to the internet and technology. This has shaped their attitudes towards work, communication, and consumption habits. They tend to be skeptical of authority and institutions, and value individuality and work-life balance. None of the other answer choices accurately characterizes Gen Xers.

Question 7

The groups that include an organisation's paid employees,volunteers and managers are part of the ________ public.

Accepted Answer

The answer of The groups that include an organisation's paid...

Question 8

Which of the following descriptions most accurately characterises the baby boomers?
A)They are phasing out and slowing down.
B)They are a shrinking market for new housing and home remodelling.
C)They are past their peak earning and spending years.
D)They hold nearly half of Australia's wealth.
E)They were largely unaffected by the recent recession.

Accepted Answer

According to the passage, baby boomers hold nearly half of Australia's wealth, which is the most characteristic feature mentioned in the options. The other options are not accurate descriptions of the baby boomers' status or trends.

Question 9

Organisations that buy goods and services in order to resell them at a profit are part of the ________ market.

Accepted Answer

The answer of Organisations that buy goods and services in...

Question 10

Which of the following is the most educated generation in Australia and New Zealand to date?
A)Generation X
B)Baby boomers
C)Generation Z
D)Seniors
E)Tweens

Accepted Answer

Generation Z, born between 1997 and 2015, is the most educated generation in Australia and New Zealand to date. They have access to more educational opportunities and resources than previous generations, and are more likely to attend university or pursue higher education.

Question 11

The microenvironment consist of the forces close to the organisation that affect its ability to serve its customers-the organisation,marketing channel firms,customer markets,________ and publics.

Accepted Answer

The answer of The microenvironment consist of the forces close...

Question 12

Which of the following is the most commercially influential demographic age group in Australia and New Zealand today?
A)Generation X
B)Baby boomers
C)Millennials
D)Seniors
E)Tweens

Accepted Answer

The answer of Which of the following is the most...

Question 13

Which generational segment has become the most educated generation,with above average incomes for those who are employed?
A)Generation X
B)Millennials
C)Generation Z
D)baby boomers
E)teenagers

Accepted Answer

Millennials are considered the most educated generation in history, with 63% having a bachelor's degree or higher. They have also been shown to have above-average incomes for their age group, although this may be attributed in part to the fact that many are still in their 20s and early 30s, and have not yet reached peak earning potential.

Question 14

Organisations that buy goods and services for further processing or for use in their production process are part of the ________ market.

Accepted Answer

The answer of Organisations that buy goods and services for...

Question 15

Overseas buyers,including consumers,producers,resellers and governments,are part of the ________ market.

Accepted Answer

The answer of Overseas buyers,including consumers,producers,resellers and governments,are part of...

Question 16

The ________ consists of the forces close to the organisation that affect its ability to serve its customers - the organisation,marketing channel firms,customer markets,competitors and publics.

Accepted Answer

The answer of The ________ consists of the forces close...

Question 17

The groups that carry news,feature and editorial opinion,and which include newspapers,magazines and radio and television stations are part of the ________ public.

Accepted Answer

The answer of The groups that carry news,feature and editorial...

Question 18

The youngest of the baby boomers are now in their ________.
A)late 20s
B)mid-20s
C)mid-40s
D)early 50s
E)early 60s

Accepted Answer

The baby boomers were born between 1946 and 1964. As of 2021, the youngest baby boomers would have been born in 1964, putting them in their early 50s. Option A and B are too young, option C is too old, and option E is too old for the youngest of the baby boomers.

Question 19

The most important demographic trend in Australia and New Zealand is the ________.
A)changing age structure of the population
B)mobility of the population
C)slowing birth rate
D)increasing growth in professional jobs
E)changing structure of the family

Accepted Answer

The changing age structure of the population is the most important demographic trend in Australia and New Zealand. Both countries are experiencing an aging population due to declining fertility rates and improvements in healthcare leading to longer life expectancies. This has significant implications for healthcare, retirement, social welfare, and the labor market.

Question 20

Consumer groups,environmental groups,minority groups and other public interest groups that question an organisation's marketing decisions are part of the ________ public.

Accepted Answer

The answer of Consumer groups,environmental groups,minority groups and other public...

Quiz 3: The Marketplace and Customers: Analysing the Environment

How have large retailers such as Coles and Woolworths changed the dynamics behind partnering with resellers?

Your marketing department is currently researching the size,density,location,age and occupations of your target market.Which environment is being researched?

The three largest generational segments in Australia and New Zealand are the baby boomers,Generation Xers and ________.

According to the text,there has been a 6 per cent increase in the number of working women since the 1990's (from 52% in the 1990s to 58% today) .This trend is an example of a(n) ________ change.

Briefly outline the concept of a 'public' from a marketing perspective.Briefly describe the seven main types of publics faced by marketers and explain how marketing might communicate with these publics.

Which of the following descriptions most accurately characterises Gen Xers?

The groups that include an organisation's paid employees,volunteers and managers are part of the ________ public.

Which of the following descriptions most accurately characterises the baby boomers?

Organisations that buy goods and services in order to resell them at a profit are part of the ________ market.

Which of the following is the most educated generation in Australia and New Zealand to date?

The microenvironment consist of the forces close to the organisation that affect its ability to serve its customers-the organisation,marketing channel firms,customer markets,________ and publics.

Which of the following is the most commercially influential demographic age group in Australia and New Zealand today?

Which generational segment has become the most educated generation,with above average incomes for those who are employed?

Organisations that buy goods and services for further processing or for use in their production process are part of the ________ market.

Overseas buyers,including consumers,producers,resellers and governments,are part of the ________ market.

The ________ consists of the forces close to the organisation that affect its ability to serve its customers - the organisation,marketing channel firms,customer markets,competitors and publics.

The groups that carry news,feature and editorial opinion,and which include newspapers,magazines and radio and television stations are part of the ________ public.

The youngest of the baby boomers are now in their ________.

The most important demographic trend in Australia and New Zealand is the ________.

Consumer groups,environmental groups,minority groups and other public interest groups that question an organisation's marketing decisions are part of the ________ public.