Which theory suggests that new products sometimes fail because they are unable to cross the gaps between the different market segments of innovators, early adopters, early majority, and late majority?
A)idea evaluation theory
B)diffusion of innovations theory
C)idea screening theory
D)life cycle theory
E)data processing theory

Question

Quizplus · Accepted Answer

The theory that suggests new products sometimes fail because they are unable to cross the gaps between the different market segments of innovators, early adopters, early majority, and late majority is the Diffusion of Innovations Theory. This theory describes how new ideas and products spread through a population over time and how the different groups in the population adopt these new ideas at different rates. This theory helps explain why some innovations succeed while others fail.

Which Theory Suggests That New Products Sometimes Fail Because They