According to the authors, when does a company typically invest in test marketing?
A)before the full product introduction
B)at idea generation time
C)before the product concept
D)after meeting with a stockholder
E)after a logistics discussion with suppliers

Question

Quizplus · Accepted Answer

A company typically invests in test marketing before the full product introduction to evaluate the product and its potential success in the market. Test marketing helps companies gather valuable feedback and make necessary improvements to the product before launching it on a larger scale. Option B, C, D, and E do not accurately describe when a company invests in test marketing.

According to the Authors, When Does a Company Typically Invest