When a company interacts one-on-one with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs, it is following ________.
A)concentrated marketing
B)mass marketing
C)mass customization
D)undifferentiated marketing
E)localization

Question

Quizplus · Accepted Answer

Mass customization refers to a marketing strategy in which companies interact with large numbers of customers to create customer-unique value by designing products and services tailor-made to individual needs. Unlike mass marketing, which aims to reach a broad market with standardized products, mass customization aims to fulfill the unique needs and preferences of individual customers while still achieving economies of scale. Concentrated marketing, undifferentiated marketing, and localization are not directly related to the concept of mass customization.

When a Company Interacts One-On-One with Large Numbers of Customers