Typically, developing a strong position within several market segments creates more total sales than ________ marketing across all segments.
A)undifferentiated
B)differentiated
C)niche
D)target
E)individual

Question

Quizplus · Accepted Answer

Undifferentiated marketing targets the entire market with one approach or product, which often leads to less effectiveness in addressing the specific needs of different market segments. Developing a strong position within several market segments through differentiated or niche marketing strategies typically results in more total sales, as it allows a company to meet the specific needs of each segment more effectively.

Typically, Developing a Strong Position Within Several Market Segments Creates