Which of the following is an extreme form of market segmentation?
A)segmented strategy
B)micromarketing
C)differentiated marketing
D)mass marketing
E)undifferentiated marketing

Question

Quizplus · Accepted Answer

Micromarketing is an extreme form of market segmentation where a company tailors its products/services to meet the needs of a specific individual or group of individuals within a market segment. It involves customization and personalization of the marketing mix (product, price, promotion, and place) to address the unique needs and preferences of the target audience. This approach is sometimes referred to as "one-to-one marketing" or "individual marketing".

Which of the Following Is an Extreme Form of Market