As You Like It, Inc., customizes its offers to each individual consumer. This practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________ marketing.
A)niche
B)micro
C)variable
D)mass
E)undifferentiated

Question

Quizplus · Accepted Answer

Micro marketing involves targeting specific individuals or small groups with customized offers based on their preferences, characteristics, and location. This is exactly what As You Like It, Inc. is doing by tailoring their products and marketing programs to suit the tastes of specific individuals. Niche marketing refers to targeting a specific segment of a larger market, variable marketing refers to adjusting marketing programs based on the situation, mass marketing refers to targeting a large and diverse market with a standardized offer, and undifferentiated marketing refers to targeting the entire market with a single offer. These options do not accurately describe the approach of As You Like It, Inc.