During which stage of the business buying process is a buyer most likely to conduct value analysis, carefully studying components to determine if they can be redesigned, standardized, or made less expensive?
A)general need recognition
B)product specification
C)proposal solicitation
D)order-routine specification
E)performance review

Question

Quizplus · Accepted Answer

During the product specification stage, the buyer identifies and defines the technical requirements of the desired product or service. It is during this stage that value analysis is most likely to occur, where the buyer evaluates components to determine if they can be redesigned, standardized or made less expensive to meet the required technical specifications while keeping costs low.

During Which Stage of the Business Buying Process Is a Buyer