Consumers learn about new products for the first time and make the decision to buy them during the ________.
A)new product recognition
B)adoption process
C)evaluation process
D)information search
E)quality assessment

Question

Quizplus · Accepted Answer

The adoption process is the process through which consumers go when they first hear about a new product and then decide whether or not to buy it. The other options listed are also important stages in the consumer decision-making process, but they do not encompass the entire process in the same way that the adoption process does.

Consumers Learn About New Products for the First Time and Make