Wendy's came out with a new hamburger and released it in two different cities with two different price points. Marketers at Wendy's then analyzed the different levels of purchase made at the two different price points, planning on using the information to set a nationwide price for the new offering. This is an example of ________.
A)observational research
B)survey research
C)ethnographic research
D)experimental research
E)descriptive research

Question

Quizplus · Accepted Answer

This is an example of experimental research, as researchers manipulated the price points in two different cities and measured the level of purchase to determine the optimal nationwide price.

Wendy's Came Out with a New Hamburger and Released It