Walmart sends a trained observer to watch and interact with customers as they shop in a Walmart store. This is an example of ________.
A)secondary research
B)survey research
C)ethnographic research
D)experimental research
E)descriptive research

Question

Quizplus · Accepted Answer

The scenario described involves sending a trained observer to interact with customers in a natural setting (as they shop in a Walmart store), thus it represents an example of ethnographic research. Ethnographic research aims to gain a deep understanding of a culture or group's behavior, beliefs, and values by observing and interacting with them in their natural environment. Secondary research involves analyzing data that has already been collected by someone else; survey research involves collecting data by asking questions to a group of respondents; experimental research uses controlled conditions to test a hypothesis; descriptive research aims to describe a phenomenon, such as by collecting demographic data.

Walmart Sends a Trained Observer to Watch and Interact with Customers