Which of the following measures the profits generated by investments in marketing activities?
A)SWOT analysis
B)marketing audits
C)costs of the marketing investment
D)marketing ROI
E)budgets

Question

Quizplus · Accepted Answer

Marketing ROI (Return on Investment) measures the profits generated by investments in marketing activities. It helps businesses to evaluate the effectiveness of their marketing campaigns and to make informed decisions about future investments. SWOT analysis, marketing audits, costs of the marketing investment, and budgets are important components of marketing planning and analysis, but they do not directly measure the profits generated by marketing activities.

Which of the Following Measures the Profits Generated by Investments